20th Century Georgian Advertising (29 Photos)

Tbilisi, the capital of Georgia has become a Transcaucasian hub in the 19th century. During this time a lot of social, political, economic and cultural changes took place. The oriental Tbilisi became a mix of the West and the East and the center of South Caucasus.

Capitalism was rapidly developing in the Russian Empire and so it was in Georgia (The country was annexed by the Russian Empire). New industrial enterprises appeared, a railway connecting Tbilisi and Poti was built. Banks were founded, workshops, department stores and exhibition halls were built. During this time new magazines, newspapers, science and art centers and societies came to life. Art exhibitions were held, the national theater was reborn. All of these establishments needed advertisement to reach out to public. So here they are – 29 examples of 20th Century Georgian Advertising. All of the images are taken from the book Old Tbilisi published in 1984 by “Sabchota Sakartvelo” Publishing House.

The Georgia Theater

The Georgia Theater

Jabadari & Co. Publishing

Jabadari & Co. Publishing

Electro Theater Apollo

Electro Theater Apollo

The Knight in the Panther's Skin Performance

The Knight in the Panther’s Skin Performance

Laghidze Waters

Laghidze Waters

Newspaper booth with posters and ads.

Newspaper booth with posters and ads.

Photo Atelier

Photo Atelier

Sewing Shop Durand

Sewing Shop Durand

Gvakharia's Hat Shop

Gvakharia’s Hat Shop

Leopold Neisheller's Shoe Shop

Leopold Neisheller’s Shoe Shop

Van Houten's Cacao

Van Houten’s Cacao

Georgian Theater Poster

Georgian Theater Poster

Georgian Theater Poster

Georgian Theater Poster

Georgian Theater Poster

Georgian Theater Poster

JSC Gramophone

JSC Gramophone

Singer Sewing Machines

Singer Sewing Machines

Georgian Theater Posters

Georgian Theater Posters

Georgia Theater Poster

Georgia Theater Poster

Georgian Theater Poster

Georgian Theater Poster

Transportation around Caucasus

Transportation around Caucasus

Nikolay Iosifovich L'gotak's repair shop

Nikolay Iosifovich L’gotak’s repair shop

Chelidze's Winery

Chelidze’s Winery

Agricultural machinery shio

Agricultural machinery shop

Koberidze's Kakhetian wine

Koberidze’s Kakhetian wine

Gozalov's sweets fabric

Gozalov’s sweets fabric

Sarajev (Sarajishvili) spirits

Sarajev (Sarajishvili) spirits

Sarajev (Sarajishvili) spirits

Sarajev (Sarajishvili) spirits

BONUS – Paintings by Niko Pirosmani:

Tea, beer, lemonade

Tea, beer, lemonade

Cold beer and spirits

Cold beer and spirits

 

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